Contact

01 About

The person behind the products.

I approach product design like a ranked match: strategic, fast, and adaptive. Years of playing Dota 2 and Mobile Legends taught me to read patterns, anticipate moves, and make decisions under pressure. I bring that same mindset to product design—understanding people, uncovering friction, and turning complex business processes into intuitive digital experiences. I'm drawn to messy problems where people, processes, and data don't quite line up. I ask questions, connect the dots, and look for the simplest solution that actually works.

Chaos doesn't scare me. It gives me something to solve.

02 How I think

Find the pattern. Connect the dots. Simplify the chaos.

I believe good product design starts with understanding the problem, not jumping straight into the interface. My work often involves turning fragmented workflows and manual processes into digital products that make work clearer, more connected, and easier to navigate.

Understand the system

Look beyond individual screens to understand the people, business rules, dependencies, and constraints behind a workflow.

Find the friction

Identify unnecessary steps, duplicated inputs, unclear responsibilities, and information that's difficult to access or act on.

Simplify the experience

Turn complex requirements into clear flows, intuitive interfaces, and useful information that helps people move forward with confidence.

The goal isn't just to make things look better. It's to make complicated things work better for the people who use them.

03 Experience

From responsibilities to impact.

My experience sits at the intersection of product design, business processes, and digital transformation.
PT. Cemindo Gemilang Tbk.Dec 2021 — PresentProduct UX Designer
Designing internal digital products that help connect business workflows, operational processes, and data. My work spans request and approval systems, operational tracking, and data-rich dashboards—translating complex business requirements into experiences people can understand and use.
PT. Logkar IndonesiaJul 2020 — Dec 2021UI/UX Specialist
Worked on digital product experiences, translating user and business needs into structured interfaces and clearer user flows.

Areas I work across

Workflow digitization · Enterprise UX · Approval systems · Operational dashboards · Data-driven interfaces · Interaction design

04 Design tools

Figma
Claude
Framer

05 Beyond work

Curiosity outside the canvas.

AI & experimentation

I explore AI tools to challenge ideas, accelerate prototyping, and bring concepts closer to working products. I'm interested in how the gap between designing something and actually building it can get smaller.

Natural bodybuilding

I train drug-free and track my progress over time. It reminds me that meaningful improvement comes from consistency, experimentation, and knowing when to adjust—not chasing shortcuts.

Games & strategy

Dota 2 and Mobile Legends remain part of my world. I enjoy reading the game, adapting to changing situations, and finding opportunities when things don't go according to plan.

Different interests, same mindset: stay curious, learn the patterns, and keep improving.

06 Let's connect

Got a messy workflow or a product idea that needs clarity?

or

✉ fansuri.arrumi@gmail.comLinkedInInstagramThreadsX

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